Javna diplomatija, propaganda i upravljanje komunikacijama

by Asim Šahinpašić ¹ , Amer Džihana ²

¹ International Burch University, Sarajevo, Bosnia and Herzegovina
² International Burch University, Sarajevo, Bosnia and Herzegovina

ABSTRACT

U ovom radu analizira se koncept javne diplomacije u odnosu na pojmove tradicionalne diplomacije i propagande, te se propituje značenje ovog pojma u kontekstu primjene koncepata meke, tvrde, i pametne moći država. Također, analizira se i upravljanja procesom komuniciranja u okviru aktivnosti javne diplomacije, kao i pitanje odnosa medija i drugih komunikacijskih kanala i javne diplomacije u novom digitalnom komunikacijskom ekosistemu. Javna diplomacija ubrzano se okreće online komunikacijskim kanalima i alatima kako bi dosegnula javnosti u stranim zemljama. U sve većoj mjeri prepoznaje se da tradicionalne metode i tehnike komuniciranja s javnostima gube na značaju i da uspješno obavljanje diplomatskih aktivnosti sve više podrazumijeva direktnu interakciju s ciljnim grupama. To otvara novo poglavlje u razvoju koncepta javne diplomacije, a pitanje interaktivnosti i dijalologa s novim ciljnim grupama dobija sve više na značaju.

Keywords: javna diplomacija, propaganda, diplomacija, upravljanje komunikacijama, online diplomacija

HOW TO CITE THIS ARTICLE
Šahinpašić, A., Džihana A. (2021). Javna diplomatija, propaganda i upravljanje komunikacijama, MAP Education and Humanities, 1(2), 7-19. doi: https://doi.org/10.53880/2744-2373.2021.1.2.7

MAP Education and Humanities

Volume 1 / Issue 2

ISSN: 2744-2373/ © The Authors.
Published by MAP - Multidisciplinary Academic Publishing.

Article Submitted: 01 October 2021
Article Accepted: 15 October 2021
Article Published: 05 November 2021

Correspondence concerning this article should be addressed to the author(s).

DOI: https://doi.org/10.53880/2744-2373.2021.1.2.7

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