MAP Social Sciences (MAPSS) / Volume 4

ORIGINAL RESEARCH PAPER

How Does Media Coverage Affect the Outcomes of the Elections?

by Hana Smajlović 1 ORCID ID for Hana Smajlović , Faris Čolakhodžić 2 ORCID ID for Faris Čolakhodžić

1 International Burch University, Sarajevo, Bosnia and Herzegovina
2 International Burch University, Sarajevo, Bosnia and Herzegovina

ABSTRACT

During elections, the media plays an important role in shaping public opinion and educating voters because it gives candidates a forum to share their platforms and gives the public access to information about the candidates platforms and policies. This research paper looks at the role of the media in the outcomes of the elections, and tries to understand how much influence it has. Main focus of this research and the research question is how does media coverage affect the outcomes of the elections? Main assumption or hypothesis is that there is a significant media influence on the outcomes of elections. This paper explored various media channels, including social media, TV, newspapers, and radio, revealing their multifaceted role in shaping public decisions. Non-experimental quantitative research is conducted to address the research question. Data collection method that is used is a survey. Collected data is then analysed and discussed. As nearly everyone engages with some form of media, this research highlights the media’s potential to shape individual beliefs and, ultimately, election outcomes. Meaning that through survey and collected data the hypothesis is proven to be correct.

Keywords: media, elections, public opinion, media influence, politics

HOW TO CITE THIS ARTICLE
Smajlović H., Čolakhodžić F. (2023). How Does Media Coverage Affect the Outcomes of the Elections?, MAP Social Sciences, 4, 109-123. doi: https://doi.org/10.53880/2744-2454.2023.4.98

MAP Social Sciences

Volume 4

ISSN: 2744-2454/ © The Authors.
Published by MAP - Multidisciplinary Academic Publishing.

Article Submitted: 07 November 2023
Article Accepted: 24 December 2023
Article Published: 25 December 2023


Correspondence concerning this article should be addressed to the author(s).

DOI: https://doi.org/10.53880/2744-2454.2023.4.98

Full Article Download (PDF)


© The Author(s). Open Access Article
Creative Commons CC BY: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

It appears you don't have a PDF plugin for this browser.

Explore Articles

ORIGINAL RESEARCH PAPER

Bosnia and Herzegovina in the European Union Integration Process: Systemic Limitations to Progress in the Rule of Law

Anesa Čakal 1 ORCID ID for Anesa Čakal , Lejla Ramić Mesihović 2 ORCID ID for Lejla Ramić Mesihović

1 International Burch University, Sarajevo, Bosnia and Herzegovina
2 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 12 February 2024
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

European Union Enlargement Policy With Special Reference to Bosnia And Herzegovina – Preferences And Downsides

Selma Delalić 1 ORCID ID for Selma Delalić , Dževad Delalić 2 ORCID ID for Dževad Delalić

1 International Burch University, Sarajevo, Bosnia and Herzegovina
2 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 11 February 2024
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

How Does Media Coverage Affect the Outcomes of the Elections?

Hana Smajlović 1 ORCID ID for Hana Smajlović , Faris Čolakhodžić 2 ORCID ID for Faris Čolakhodžić

1 International Burch University, Sarajevo, Bosnia and Herzegovina
2 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 25 December 2023
in MAP Social Sciences: Volume 4

REVIEW PAPER

Strategic Integration and Geopolitical Repositioning: Bosnia and Herzegovina’s Path Towards the European Union

Josip Ivanković-Lijanović 1 ORCID ID for Josip Ivanković-Lijanović

1 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 18 December 2023
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

Effects of Perceived Gender Roles on Female Poverty, the Case of Bosnia and Herzegovina

Sumka Bučan 1 ORCID ID for Sumka Bučan , Lejla Ramić-Mesihović 2 ORCID ID for Lejla Ramić-Mesihović

1 International Burch University, Sarajevo, Bosnia and Herzegovina
2 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 06 November 2023
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

Ethical issues in the application of neuromarketing research

Dijana Vuković 1 ORCID ID for Dijana Vuković

1 University of the North, Varaždin, Croatia

Published on 27 September 2023
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

Forms of Knowledge Transfer in IT Project Management

Rita Stampfl 1 ORCID ID for Rita Stampfl , Julian Fischer 2 ORCID ID for Julian Fischer , Silke Palkovits-Rauter 3 ORCID ID for Silke Palkovits-Rauter

1 University of Applied Sciences Burgenland, Eisenstadt, Austria
2 University of Applied Sciences Burgenland, Eisenstadt, Austria
3 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 19 September 2023
in MAP Social Sciences: Volume 4

ORIGINAL RESEARCH PAPER

Local Political Parties in Austria during the COVID-19 Era: A Comparative Case Analysis

Robert F. J. Pinzolits 1 ORCID ID for Robert F. J. Pinzolits

1 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 06 September 2023
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

Gender differences in attitudes toward ethics in digital business. Evidence from Croatia

Ivana Benjak 1 ORCID ID for Ivana Benjak , Doroteja Mandarić 2 ORCID ID for Doroteja Mandarić , Anica Hunjet 3 ORCID ID for Anica Hunjet

1 University of Applied Sciences Burgenland, Eisenstadt, Austria
2 University of Applied Sciences Burgenland, Eisenstadt, Austria
3 University North, Varaždin, Croatia

Published on 05 September 2023
in MAP Social Sciences: Volume 4

REVIEW PAPER

The incorporation of fintechs into the banking sector: The fintech N26 as a case study

Bojana Vukovljak 1 ORCID ID for Bojana Vukovljak

1 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 25 July 2023
in MAP Social Sciences: Volume 4