MAP Education and Humanities (MAPEH) / Volume 3 / Issue 1

REVIEW PAPER

Impact of the Covid-19 Pandemic on Netflix

by Lana Soldo 1 ORCID ID for Lana Soldo , Christopher Schagerl 2 ORCID ID for Christopher Schagerl

1 University of Applied Sciences Burgenland, Eisenstadt, Austria
2 University of Applied Sciences Burgenland, Eisenstadt, Austria

ABSTRACT

The COVID-19 pandemic and the restrictions related to it had a massive impact on shifts in consumer behavior and consequently accelerated the already existing trend of digital transformation. To adjust to the “new normal” we had to organize our activities remotely, from how we work, how our children learn to how we entertain ourselves. This paper aims to provide an analysis of how the pandemic reflected on Netflix´s business through the analysis of the number of subscribers, revenue, and the company`s stock price. The conducted research relies on the secondary data provided by financial reports, statistics, scholarly articles, and related news sources accessed via online databases and online searches. With its availability in more than 190 countries worldwide, impressive video content library, and a very simple sign-up process, Netflix was very well positioned to benefit from the social restrictions during the pandemic. Millions of people under lockdown turned to at-home entertainment by subscribing to Netflix services and enjoying its content. Despite all the challenges that the company was facing during the pandemic, 2020 was a record-breaking year for Netflix in terms of subscriber number and revenue. Understanding how certain industries react to sudden disruption in the market and how quickly can they adapt their business in a rapidly changing environment is an important step in facing upcoming crises more effectively.

Keywords: COVID-19, Netflix, stock market, streaming, SVOD

HOW TO CITE THIS ARTICLE
Soldo L., Schagerl C. (2023). Impact of the Covid-19 Pandemic on Netflix, MAP Education and Humanities, 3(1), 75-82. doi: https://doi.org/10.53880/2744-2373.2023.3.1.75

MAP Education and Humanities

Volume 3 / Issue 1

ISSN: 2744-2373/ © The Authors.
Published by MAP - Multidisciplinary Academic Publishing.

Article Submitted: 26 March 2023
Article Accepted: 12 May 2023
Article Published: 14 May 2023


Correspondence concerning this article should be addressed to the author(s).

DOI: https://doi.org/10.53880/2744-2373.2023.3.1.75

Full Article Download (PDF)


© The Author(s). Open Access Article
Creative Commons CC BY: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

It appears you don't have a PDF plugin for this browser.

Explore Articles

ORIGINAL RESEARCH PAPER

Corrective feedback in EFL Classroom Interaction: A Qualitative Study Among Third Grade Students at an International High School

Đejlana Gledo 1 ORCID ID for Đejlana Gledo

1 Richmond Park International Secondary School, Sarajevo, Bosnia and Herzegovina

Published on 30 March 2024
in MAP Education and Humanities: Volume 5

ORIGINAL RESEARCH PAPER

Virtual Communities of Practice on Linkedin: A Study on Self-Directed, Work-Related Learning

Elisabeth Franc 1 ORCID ID for Elisabeth Franc , Rita Stampfl 2 ORCID ID for Rita Stampfl , Barbara Geyer 3 ORCID ID for Barbara Geyer

1 University of Applied Sciences Burgenland, Eisenstadt, Austria
2 University of Applied Sciences Burgenland, Eisenstadt, Austria
3 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 28 February 2024
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

Challenges and Risks of (In)Adequate Linguistic Structures in Reporting on Suffering in Israel, Palestine, and Ukraine – The Case of bild.de

Belma Polić 1 ORCID ID for Belma Polić , Nihada Topovčić 2 ORCID ID for Nihada Topovčić , Emina Horić 3 ORCID ID for Emina Horić

1 University of Zenica, Zenica, Bosnia and Herzegovina
2 University of Zenica, Zenica, Bosnia and Herzegovina
3 University of Zenica, Zenica, Bosnia and Herzegovina

Published on 12 February 2024
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

The Attitudes Towards the Use of Anglicisms in the Croatian Language of Medicine

Anamarija Gjuran-Coha 1 ORCID ID for Anamarija Gjuran-Coha , Tajana Tomak 2 ORCID ID for Tajana Tomak

1 University of Rijeka, Rijeka, Croatia
2 University of Rijeka, Rijeka, Croatia

Published on 26 September 2023
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

The effects of a Lexical Approach-based EFL program using Moodle and student attitudes towards it

Isabella Tinkel 1 ORCID ID for Isabella Tinkel

1 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 22 September 2023
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

Experiences with Lessons Learned Method in IT Projects

Rita Stampfl 1 ORCID ID for Rita Stampfl , Julian Fischer 2 ORCID ID for Julian Fischer , Silke Palkovits-Rauter 3 ORCID ID for Silke Palkovits-Rauter

1 Fachhochschule Burgenland, Eisenstadt, Austria
2 Fachhochschule Burgenland, Eisenstadt, Austria
3 Fachhochschule Burgenland, Eisenstadt, Austria

Published on 29 August 2023
in MAP Education and Humanities: Volume 4

REVIEW PAPER

AI in academia: An overview of selected tools and their areas of application

Robert F. J. Pinzolits 1 ORCID ID for Robert F. J. Pinzolits

1 University of Applied Sciences Burgenland, Eisenstadt, Austria

Published on 25 July 2023
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

The Effects of Gamification On Student Motivation And Achievement In Learning English As A Foreign Language In Higher Education

Lamija Huseinović 1 ORCID ID for Lamija Huseinović

1 International Burch University, Sarajevo, Bosnia and Herzegovina

Published on 12 July 2023
in MAP Education and Humanities: Volume 4

ORIGINAL RESEARCH PAPER

The effect of gender and age on computer self-efficacy, computer anxiety and perceived enjoyment among Austrian secondary school teachers

Eva Gröstenberger 1 ORCID ID for Eva Gröstenberger , Adolf Selinger 2 ORCID ID for Adolf Selinger

1 Private Pädagogische Hochschule Burgenland, Eisenstadt, Austria
2 Private Pädagogische Hochschule Burgenland, Eisenstadt, Austria

Published on 09 July 2023
in MAP Education and Humanities: Volume 4