MAP Social Sciences (MAPSS) / Volume 7

ORIGINAL RESEARCH PAPER

Društveno odgovorno poslovanje za potrebe tržišta rada

by Anica Hunjet 1 ORCID ID for Anica Hunjet

1 University North, Varaždin, Croatia

ABSTRACT

Društveno odgovorno poslovanje odnosi se na utvrđivanje aktivnosti i koncepata te osposobljavanju budućih naraštaja za potrebe tržišta rada. Društveno odgovorno visoko obrazovanje odrađuje se sa strateške razine kao dugoročno gledani način s pristupom obrazovnim aktivnostima i pristupu istim kao temeljnom proizvodu. Strategija visokog obrazovanja od obrazovnog osoblja i svih onih koji sudjeluju u procesu upravljanja obrazovanjem iziskuje planiranje, istraživanje i određivanje ključnih odluka odnosno smjera djelovanja kako bi se postigli određeni zadani ciljevi odabrani pomoću politike obrazovanja i potreba tržišta rada. Također, strategiju društveno odgovornog obrazovanja može se definirati kao okvir poslovnih aktivnosti unutar kojeg se definiraju ciljevi, zadaci i aktivnosti kojima određena društveno odgovorna ustanova putem kvalitetno pripremljene strategije određuje svoju poziciju na tržištu s raspoloživim resursima koje posjeduje. Za početni stav društvene odgovornosti kao tržišne prilike potrebno je u obzir uzeti obrazovanje kao proces, a razlog je što on predstavlja slijed aktivnosti koje povezuju sadašnjost i budućnost, a uz to se temelji na analizama i identifikaciji tržišnih prilika koje ustanove visokog obrazovanja nužno nastoje provoditi u skladu sa svojim stečenim znanjem i vještinama. Uočavanje tržišnih prilika na tržištu obrazovanja moguće je samo intenzivnim praćenjem tržišnih kretanja i trendova, a oni se mogu uočiti i kroz potražnju kretanja obrazovanih stručnjaka, s obzirom na činjenicu da se društvo znanja ističe kao temeljna vrijednost, a isto tako i društvena i ekonomska potreba suvremenog čovjeka. Kvaliteta ljudskog kapitala određena je kvalitetom obrazovnog sustava, ulaganjima u obrazovanje i participacijom u obrazovanju. Istraživanje je provedeno na Sveučilištu Sjever u kojem je sudjelovalo 288 ispitanika. Utvrđeno je kako ispitanici nisu u potpunosti upoznati s područjima i načinima primjene društvene odgovornosti.

Keywords: društveno odgovorno poslovanje, društvo znanja, potreba tržišta rada

HOW TO CITE THIS ARTICLE
Hunjet A. (2026). Društveno odgovorno poslovanje za potrebe tržišta rada, MAP Social Sciences, 7, 14-23. doi: https://doi.org/10.53880/2744-2454.2026.7.14

MAP Social Sciences

Volume 7

ISSN: 2744-2454/ © The Authors.
Published by MAP - Multidisciplinary Academic Publishing.

Article Submitted: 20 December 2025
Article Accepted: 14 February 2026
Article Published: 15 February 2026

Correspondence concerning this article should be addressed to the author(s).

DOI: https://doi.org/10.53880/2744-2454.2026.7.14

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ORIGINAL RESEARCH PAPER

Društveno odgovorno poslovanje za potrebe tržišta rada

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1 University North, Varaždin, Croatia

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