Keywords
hotelijerstvo
održivi razvoj
isplativost ulaganja
How to Cite
Abstract
Turizam je multidimenzionalni, složeni fenomen sa snažnim utjecajem na društvo. Također, turizam povezuje niz različitih dionika na određenom području, pa samim time tema društveno odgovornog poslovanja u turizmu postaje kompleksnija. Hotelijerska poduzeća tu imaju veliku odgovornost jer su u pravilu glavni kreatori razvoja turističkog proizvoda, značajan poslodavac te partner lokalnim poduzećima i obrtnicima, zbog čega svojim poslovanjem mogu značajno utjecati na to hoće li se i na koji način u nekoj destinaciji strateški promišljati, planirati i implementirati načela održivog turizma, odnosno hoće li turistička destinacija njegovati održivi turizam.
Briga o okolišu, prostoru, zaposlenicima, resursima, lokalnim zajednicama i općenito društvu postaju više nego ikada važni čimbenici poslovanja hotelijerskih poduzeća. Žele li dugoročno biti uspješnima, hotelijerska poduzeća moraju uključiti elemente društveno odgovornog poslovanja u strateško i operativno poslovanje. To je važno za ekonomski uspjeh, ali i za procjenu isplativosti budućih ulaganja u hotele i ljetovališta (i greenfield i brownfield investicije). U pravilu se radi o dugoročnim ulaganjima u turističku imovinu na određenom prostoru, pa je izuzetno važno da se investicijama upravlja na društveno odgovoran način kako bi se sačuvala atraktivnost turističke destinacije i unaprijedio život lokalnog stanovništva. Također, prilikom ulaganja u izgradnju i rekonstrukciju hotela i ljetovališta morase voditi načelima održivog razvoja i brinuti o korištenju prostora, izgledu objekta, implementaciji sustava za efikasno upravljanje energijom, vodom i otpadom, te općenito voditi računa o trendovima održivog razvoja u turizmu. U tom smislu, važno je razumjeti koristi i isplativost društvenoodgovornog poslovanja u hotelijerstvu, kao i važnost uključenja čimbenika održivosti u ulaganja u hotelijerstvo.
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